by Around 70% of British consumers have received a fraud message that, according to a survey, comes from a trustworthy source such as a delivery company, a bank or a government agency.
More than half of the targeted (56%) believes that the attempt to use AI, such as fake voices or pictures, found the survey for information and insights companies Transunion.
About 9% have lost money to spend brands, although 2% still don’t know how the fraudsters did it, while more than one of 10 of the frauds (11%) lost at least £ 1,000.
Younger consumers seem to be more potentially susceptible, since they may be more dependent on mobile messaging. 13% of the 25 to 34 year olds and 11% of 18 to 24 year olds lose money against fraud.
The most embodied brands of Great Britain are Royal Mail – 40% of adults in Great Britain stated that they have received a fake message from fraudsters who claim to come from the company – and Evri – with 38% of a similar news from the courier.
Delivery fraud, in which consumers are informed about a fictitious upcoming or missed package delivery, is still the most common tactics for fraudsters.
The managing director of Transunion, Madhu Kejriwal, said: “Use artificial intelligence as a fraudster, fraud fraud is more demanding and difficult for consumers due to their mere volume, their accuracy and sound.
“These frauds not only look real, they feel real. Whether it is a delivery text that only arrives when you expect a package, or an e -mail that looks like it is from your bank, it is more important than ever that consumers remain vigilant.”
Chad Reimers, General Manager of Identity and was at Transunion in Great Britain and Europe, said: “Consumers should be aware that it can only be the first phase of the scam’s goal, even if a relatively small amount of money has been lost.
“In some cases, as soon as they have access to personal data or registration, try to take over the account that leads to further financial withdrawals to apply for additional credit lines, and in some cases even washing or unintentional money -muzzle can even train or forced their unclosed profits through accounts.
“It is therefore important that consumers remain vigilant and immediately report suspicious activities, especially in situations in which they suspect that their details have been affected, and not just when money has been taken.”
The survey takes place when Adyen reported the financial technology platform in Great Britain, which were affected by fraud that have lost an average of 757.64 GBP in the past 12 months.
Last year, the United Kingdom recorded a value of 144% of the value of the per buyer stolen money value, which is only in second place to Canada.
