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Sharon Chuter, Beauty veteran and founder of Uoma Beauty, died. The WWD confirmed a family member.
According to the Medical Examiner’s Los Angeles office, she died on a terrace in Los Angeles on August 14th. The cause of death is still being examined.
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Chuter was 38 years old.
Nigerian-born beauty manager in L’Oreal, Revlon and LVMH Moët Hennessy Louis Vuitton in 2019. The line, which included a heroic foundation, offered 51 colors, as well as other T-deep knowledge, lip, cheek and eye products that from $ 18 to $ 40, shortly after $ 40, in Selfridges and Rollta Out out out out out to out to out to out to out to out, offered.
The line was born part of Chuter’s goal, the beauty at a time when, after Fenty Beauty 2017, Fenty Beauty’s debut in 2017, in 2017 brought a meaningful inclusive, other brands in the room were more integrative and sometimes lacked the brand.
“Diversity became a hot topic that every company tried to cross off their list,” Chuter told WWD at the time. “As a colored person, I looked at it and there was no depth – it was flat. Everyone was looking for quick victories.”
In 2020, Chuter Pull Up for Change, a non -profit organization that is dedicated to increasing black representation in the corporate world. In June this year, the organization debut a video on Instagram to request companies to make the number of black employees public in their organizations and in their management teams.
The campaign for social media “Pull Up Up” campaign tried to galize companies in order to enter into more diversity obligations than donate money and to publish black squares on Instagram.
“Every single brand and every single company has a employment directive for equal opportunities,” Chuter told WWD when the campaign started. “All of these brands are now supported and donated, while they do not employ effective black people in their organizations – they have no black managers. We have to drive this conversation.”
Exactly a year later, Chuter started another beauty brand – this time for the mass market – Uoma of Sharon C. with the aim of delivering what Chuter described as “radical inclusivity”. The line that debuted in June 2021 near Walmart with a number of skin care and make -up products from 6 to 24 US dollars.
“It is one of the biggest starts that we make in the history of Walmart,” said Musab Balbale, former Vice President of Beauty near Walmart Inc., at that time.
In 2022, Chuter was awarded Ceew Achiever Award for her innovation and determination to improve beauty.
“Sharon is very brave,” said CEW President Carlotta Jacobson from Chuter at that time. “Although companies had programs, Pull Up has created an acute awareness that there was a great need.”
“For me it means that a catalyst for changes means passion,” said Chuter in an interview. “This passion drives the courage to conduct things and to challenge things that they cannot accept. But above all too love enough to carry the stress that is inevitably connected to be a changemaker in a world that is violent against changes.”
In 2023, Chuter made a campaign “We the See You” about Uoma, in which Jasmine Sanders to Leomie Anderson played the main rank, and confronted the term that it had “no color” at the breed, but not only encouraged people to see racist differences – but to accept them.
Later this spring, Chuter left her post as Chief Executive Officer from Uoma and also gave up her seat.
“Although I resisted from my role as CEO and board member, my vision for Uoma and her mission for my heart is important.
The brand typed Cyndi Isgrig, the former President of Dermstore, as an interim CEO of the brand, whose assets were acquired this December by Macarthur Beauty, a branch of the Macarthur company. All investors left the company at the acquisition except the Braintrust Fund that remained.
Uoma was silent on social media from August 2023 to 2024 when it was known that it was “back” in November through an Instagram post. In February 2025, Chuter submitted a lawsuit against the Macarthur Companies and the Braintrust Fund, in which Brainttrust Chuter “pushed out” from her operational roles under false preliminary action and that the sale of Uoma’s assets and “inadmissible” and “inadmissible” and “through the 6.2 million dollar in the amount of 6.2 million -Dollar, all without chuters knowledge or approval ”or a rifle or consent or consent or consent or consent of the settlements”.
At the moment, Uoma still sells via Ulta, Jcpenney and Direct-to Consumer.
“I’ve always been an outsider,” said Chuter in 2019 to WWD when she made the brand debut. “The [beauty] The industry has historically decided who is beautiful and who is not. I understand what it feels like than being born – no different, but different, but bad. I appreciate uniqueness and stories. Who is behind the shadow? What is your history of origin and what do you want? And how do we create a world that enables these different views? “
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