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Naturewell relies on the lip care hype.
The 10-year-old Wellness-Forward Skin and Body Care brand starts on Monday with a lip care line, including shimmering Vanilla-Münzlippen butter, vanilla glaze lip butter, pink lip butter, vanilla lip mask and lip mask. The brand, which belongs to Ax Beauty Brands, was available in Walmart Canada and from other retailers such as Target, Amazon, DSW, Marshalls, Sam’s Club and TJ Maxx.
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“Lip Care is one of the fastest growing and dynamic categories. It is the mixture of skin care and beauty. It is one of the simplest entry points for new consumers, and one of the places where Naturwell can be introduced with Walmart buyers,” said Collette Trejo, Executive merchandising and Sales Leader for Ax Beauty Brands, and the natural wall -Partner has teamed up with the Walmart team.
Kristin Bibb, President and Chief Commercial Officer at Axe Beauty Brands, added: “We looked at our surrounding brands that are now our competition, and thought there is the opportunity to create a small range for a retailer like Walmart and to expand our trustworthy range to our loyal consumer.”
With this introduction, Naturewell emphasizes its commitment to fragrance and taste in its product portfolio. According to the BIBB, the brand, which in 2025 approaches triple sales growth in 2025, is located its partnerships with important fragrance houses to further highlight this page of its products.
Regarding the way of the fragrance, Bibb said: “Gourmands are not going anywhere. Where will we next increase gourmands that immerse themselves with musk and fruity flowers. We see things there. Sprays, body lotions, oils and body wash, and then they can expand well.”
In order to announce the start, Naturwell will use its digital strategy, especially with nano, micro and mid-class influencers.
“We have a lot of educational content on Tikok and Instagram, when we bend into this category, also satisfied in business and show where the product is located,” said Keran Loy Loy, Vice President Marketing at AX Beauty Brands. He added that the GEO content brand will be geared towards potential customers with 10 to 15 miles from Walmart.
According to Heather Cook, Naturewell’s marketing manager, the content that protruded the most that the team will double for the lip start is day in life in life that show how creators involve the products in their daily routines.
For the team, the start is a springboard for future growth with Walmart in the USA
“This is the beginning for us. We see Walmart as the perfect start pad for Naturewell to continue growing,” said Trejo. “In the future, we endeavor to bring innovative innovations inside and outside the beauty course in Walmart in the future.”
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